OPPO x RCA

Designing the New Extraordinary

At the start of this new decade, we are facing massive changes in our lifestyles: transformations are being accelerated by the shifting reality, but technological innovations are helping us to overcome difficulties and to seize emerging opportunities. We live in the transition between a past that ended abruptly and a future that has not yet taken shape. Designers have the responsibility to recognize “The New Extraordinary,” and embrace technological and social changes to manifest new values and new paths. 
The new extraordinary we imagine is the world of augmented reality. With the rapid growth of the AR technology, public facility such as signboards, billboards and public installations will be replaced by AR. The street will be full of AR facility, viewed by wearable devices such as glasses and lenses.

The Street of AR.















Education Beyond 2D

With the help of AR technology, it is possible to expand education beyond 2d, teaching in a way that was never done before for young children.





Visual-Spatial Skills


Spatial skills, the ability to visualize the cross-section of a 3D object, are crucial in a wide range of problem-solving domains. Learning in 3D will help kids reason about shapes, angles and distances, thinking more clearly and accurately about mathematics.
3D-Modeling


As we live in the digital era where everything is expressed on a screen, and as AR/VR will replace them, it is crucial to have an early education in 3D sketches. 3Doodle will provide children with the opportunity to draw in 3 dimensions.

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