Personalized recommendation system traps you in your own bubble.
Personalized recommendation is often used in social media and video streaming platforms. However, this leads to echo-chamber and filter bubble, which is an environment where a person only encounters information that reflects and reinforces their own.
The world with polarized opinions
From personalized searches selectively giving the information users would like to see, users’ opinions become polarized as they don’t understand the opposite point of view. As a result, the world becomes more and more polarized.